Let us introduce ourselves: the ecom consulting team of experts.
Because it is our passion
All of our consultants are or have been managers, managing directors, executives, professors, or founders. We know the business areas from our own experience. Whether it means opening up new markets or target groups, rethinking the IT and process landscapes, or changing the corporate organization and culture. We know how easy it all sounds in a Power-Point presentation and how challenging it is in reality. This has always been the case and yet with digitalization, another dimension has been added. We are convinced that nowadays strategy and technology must go hand in hand. This also means that “consulting” must redefine itself if it is to bring real added value. That is our motivation and that is why we promise our customers two core services, “hands-on consulting” and “experience-based knowledge”.
At ecom consulting, managers with experience advise you. We want to be completely honest, experience also means having made had mistakes in the past, from which we have also learned from. In addition to many years of experience in strategy development and implementation, we also provide the know-how. Namely, knowledge in the form of technology competence, and we do not mean current buzzword knowledge here, but sound knowledge from IT conception and programming. About half of our team are IT experts and feel comfortable in the spheres of system architecture and source code. Our understanding of consulting is a participatory approach: We want to be an equal partner – from entrepreneurs for entrepreneurs!
Meet our team
We are an ambitious team of experts with numerous years of practical experience.
E-COMMERCE AND LOGISTICS EXPERT
Oliver Lucas has been active in the e-commerce business as “ecom consulting” since 2011 and advises clients on establishing the correct e-commerce strategy.
Previously, he has worked for various companies, including as head of e-commerce at UDG United Digital Group, as a member of the management board at JCL eCommerce and as a managing partner at Dohmen Solutions (now: docdata), where he looked after a large number of small and large customers in e-commerce and multichannel topics. Over the last 15 years, he has been responsible for various aspects of e-commerce and has actively shaped the changes in the market due to increasing digitalization and the resulting demands on companies, especially concerning business processes and fulfilment. Mr. Lucas has also assumed extensive management responsibility for employees and has developed business areas and organizations with entrepreneurial responsibility.
Oliver Lucas is an experienced speaker and moderator for specialist events, an active member of the BVL Bundesvereinigung Logistik (logistics network association), and one of the Top 20 e-commerce Influencer. He is co-organizer and co-presenter of the Think Tank next Generation Food and regularly publishes articles in trade journals and magazines.
The business management graduate lives with his family in Munich.
Logistics Check | E-commerce Strategy | Selection of Fulfilment Service Provider | Keynote Speaker | Training / Coaching
EXPERT FOR E-COMMERCE SYSTEMS AND BUSINESS PROCESSES
Martin Himmel has more than ten years of experience in e-commerce. After his studies in business informatics, he was CTO and senior solution architect at eFulfilment Transaction Services, a provider of e-commerce middleware. He is a partner of ecom consulting GmbH and managing director of Digital Operations & Tech Consulting GmbH, which specialises in IT consulting.
Not least through his work as a senior project manager and e-commerce consultant at UDG United Digital Group, he knows all the facets of digital transformation first-hand. During his time at Adolf Würth GmbH & Co. KG, he had the opportunity to learn about the intricacies of a large corporation. Martin Himmel is active as a coach, lecturer, and external employee at the DHBW Mosbach (cooperative state university) and is a member of the BVL Bundesvereinigung Logistik (logistics network association).
He is married and lives with his family in Schwäbisch Hall.
E-commerce Systems | Business Processes | PIM System Selection | Middleware Selection | Shop System Selection
E-COMMERCE EXPERT FOR MANUFACTURERS
Ralph Hübner has been advising clients on strategy development and internationalization in the e-commerce sector for many years. As co-founder of Suberg Strategy Consultants GmbH and as sector principal for the M&A boutique Hampleton Partners (London), which specializes in technology, he was a market expert in the fields of e-commerce and digital marketing. He began his career in the fashion industry in the 90s and over the years gained experience in various industries – both in a consulting and operational function. These activities were mostly projects with an international focus. While working in various countries in Europe, Asia, and America he was able to build up a corresponding network and therefore his current main focus is the internationalization in e-commerce. Additionally, sales strategy, innovation management, and brand protection are part of his daily work. Ralph Hübner is a frequent speaker for various industry associations (BSI, IVG, HDS/L, etc.) as well as at industry and trade conferences. He also writes specialist articles and columns for various media.
Digital Strategy for Manufacturers | Sales Strategies in E-commerce | Innovation Management | Organizational Development | Marketplace Strategies | Brand Protection | M&A Strategy and Due Diligence | Coaching | Strategic Sparring for Top Managers
EXPERT FOR CUSTOMER JOURNEYS AND DIRECT-BRANDS
For over 17 years, Stefan Hövel has been advising clients in marketing, sales, and product management. He mainly helps leading manufacturers in B2C and B2B markets to develop and optimize their digital strategies.
He began his career as a marketing and division manager for international brands such as Helly Hansen and Nestlé Nutrition. Later he founded his own consulting company. Today, Stefan Hövel works as a consultant and interim manager for digital business models, digital ecosystems, and digital product and service innovation. His specialty is customer journeys and the development of direct brands. In addition to projects for corporations and medium-sized businesses, he also supports start-ups, publishes articles in the trade press, and moderates industry events.
Digital Strategy | Digital Business Models | Digital Ecosystems | Direct Brands | Customer Journeys | Consulting and Interim Management | CDO
Prof. Dr. Chr. Stummeyer
STRATEGY AND DIGITALIZATION EXPERT
Prof. Dr. Christian Stummeyer is an experienced management consultant and has worked for globally operating corporations. He himself is a successful founder and e-commerce entrepreneur and advises large and medium-sized companies on the topics of e-commerce, sales processes, digital strategy, and digital transformation. After working as a strategy consultant for The Boston Consulting Group and in the international management circle of Siemens AG, Prof, Dr. Christian Stummeyer has been an e-commerce entrepreneur himself since 2009. He played a key role in shaping the growth strategy of an online retailer of premium designer furniture that is still a leading player in the DACH region today.
After joining the advisory board of the e-commerce company, he was managing director of the UDG United Digital Group, the largest German digital agency, where he was responsible for the group’s entire management consulting business. Since the winter semester 2016/17, Prof. Dr. Christian Stummeyer has held the professorship “Business Informatics and Digital Commerce” at the Technical University of Ingolstadt.
E-commerce Strategy | Sales Strategies | Customer Journey | Digital Transformation | Innovation
LOGISTICS CONSULTANT AND WAREHOUSE PLANNING
Since 1998 Timo Koch has been working in international logistics consulting in the field of warehouse planning and became self-employed in this field in 2004. His management consulting firm is based in Berlin and mainly focuses on tender of warehousing and transportation as well as warehouse planning and optimization.
Since 2010 he has been advising mainly online retailers from various industries (including fashion, wholesale, consumer goods, retail markets, and logistics service providers) and supports them in the areas of process optimization and warehouse planning with AutoCAD. Other consulting services are tendering warehouse logistics and distribution, warehouse optimization, benchmarking logistics costs (national and international), and make-or-buy analyses.
International Logistics Consulting | Warehouse Planning and Optimization with AutoCAD | Support of Tenders for Warehouse Logistics and Distribution | Process Optimization | Benchmarking Logistics Costs (national and international) | Make- or – Buy Analyses
MARKTPLATZ- AND AMAZON-EXPERT
Camilla Werner is an e-commerce expert and marketplace pioneer from the very beginning and has over 10 years of experience in global marketplace management.
With a degree in media studies, she worked as an e-commerce manager as well as digital online manager for leading international brand manufacturers after a short period in New York. Her understanding of the complexity of digitization in companies, especially in combination with the connection of different marketplaces, awakened in her the passion to accompany and successfully implement such projects as a consultant.
Since 2016, Camilla Werner has been an independent consultant and supports clients in finding and implementing a suitable strategy with regard to online marketplaces and expansion. Especially in the area of Amazon, her in-depth expertise can help to make a sensible decision regarding vendor vs. seller program, use of FBA & FBM, negotiation with Amazon as well as Amazon SEO & Marketing.
Marketplace Strategy | Digitalization | Amazon Strategy | E-commerce
Johanna Münch has been working in the field of e-commerce and multichannel as a project manager and consultant for over 10 years. Following her studies in business administration, she worked 5 years as a project manager for fulfilment service providers, including Dohmen Solutions (now Docdata) and JCL eCommerce. She is very familiar with the interplay of service providers, systems, and processes, as she managed projects from the quotation phase through to going live, controlling project-relevant areas such as merchandise management, IT, CRM, accounts receivable, and customer service. Afterward, she deepened her knowledge in online marketing / social media as a consultant at the online agency Saint Elmo`s in Munich.
Since 2016 Johanna Münch has been supporting ecom consulting in various customer projects and is responsible for marketing/PR.
E-commerce Project Management | Marketing | Process optimization
FULFILMENT AND DATA ANALYSIS
Volkmar Etzel has more than 15 years of experience in the e-commerce and multichannel environment and has managed and implemented more than 30 projects in the fashion, sports, and FMCG sectors, including dm Drogeriemarkt, Media Online, and Intersport. His focus lies in the optimization of strategy and organization in existing e-commerce businesses, as well as in the support of tendering and make-or-buy decisions.
Since 2015 he has been managing partner of 240miles eSolutions GmbH. The software company has developed an innovative, cloud-based software solution that consolidates and correlates e-commerce data from different systems in a Smart Data Center. By using various business logics the customer receives useful data evaluations with comprehensible recommendations to achieve added value in the e-commerce business.
E-commerce Consulting | BI Consulting and Conception | Customer Base Analysis | Data Analysis | Logistics Consulting | Interim Management
ONLINE MARKETING AND AMAZON
Colin Czeloth is a successful founder of a D2C brand specializing in the marketplace business. While studying business administration, he founded the D2C brand Esprevo (a proprietary e-commerce brand) in 2018. He gained his experience and practical knowledge in online marketing, Amazon SEO & SEA, brand development and product strategy by selling his own products on Amazon Marketplace and building his own online store. In addition, he proves his activity as marketplace manager at Neuhaus Lighting Group and subsequently supervised various brands selling on Amazon.
With his experience in the operational and strategic marketplace business, he has been supporting us in various customer projects since 2020.
Amazon | Marketplaces | E-Commerce| Project Management
INNOVATION MANAGEMENT AND COACHING
Ralph Suda has more than 10 years of experience as a consultant and coach in corporate strategy, digital strategy, and digital transformation. Prior to that, he held various management positions, including 6 years on the board of CONTNET AG in Munich. As a business angel and investor focusing on “digital” B2B and B2C business models, he has facilitated many successful exits and asset deals, including the sale of the Berlin-based digital agency TLGG to the US network OMNICOM in 2015. Previously, Ralph Suda was a successful actor, comedian, musician and producer.
Innovation Management | Coaching | Change Management | Digital Transformation | Start-up Consulting
Armin Trunk has over 20 years of experience in e-commerce, digitalization, and online sales activities. As a graduate industrial engineer (FH) and prospective Master of Business Administration (MBA), he brings his expertise to the business world and proves many times his skills as a founder and managing director of several e-commerce startups since 1995 in the B2B and B2C sectors.
Since 2009 Armin Trunk is managing director of EStores GmbH, which deals with digital and online marketing, e-commerce processes and ERP systems, as well as sales via the Amazon marketplace and assortment planning.
With his extensive experience, he has been supporting many entrepreneurs since 2013. Using agile methods, he manages IT and digitalization projects, designs e-commerce organizations, optimizes online sales activities such as sales via the Amazon & eBay marketplace, or plans the introduction of a new ERP system. He helps companies select the ideal agency, service provider, or supplier. His consulting services range from SMEs to large corporations in various industries. Armin Trunk is also in great demand as a trainer and speaker at trade events.
Project Management for IT and Digitalization projects | E-commerce Processes and Systems (B2B & B2C) | Online Marketing and Search Engine Optimization | Design of Online Sales Activities (Amazon) | Internationalization and Sourcing in Asia
MARKETPLACE- AND AMAZON EXPERT
Mareike Thomas is an eCommerce expert with in-depth knowledge of the marketplace business. After working directly for Amazon for several years and being responsible for the relaunch of the pan-European shipping, she founded the eCommerce agency LIEVD UP in 2021 with a focus on Amazon.
LIEVD UP supports manufacturers and brand owners strategically on their way to a successful eCommerce sales model.
Since 2020, she supports ecom consulting in various projects in the area of marketplaces as well as Amazon strategy and Amazon account management.
Marketplace | Amazon | eCommerce
As a technology enthusiast, Heiko has been involved in and help shape what is now called digital transformation for more than 20 years. After working for 10 years as a consultant at Siemens AG, where he primarily focused on the mobilization of business processes. Today he is fascinated by technologies such as AI, Blockchain, and AR & VR.
As CTO and consultant, he has accompanied and supported several start-ups and can fall back on these relationships to give impulses for the innovation efforts of medium-sized companies. Heiko has many years of experience in outsourcing IT projects. In this area, he advises companies on the selection and management of offshore resources and helps project managers to successfully lead blended internal and offshore teams.
AI, VR/AR, Blockchain | StartUp Relations | Outsourcing of IT Projects
Adrian Jaroszynski works as an independent consultant for digital strategies in Munich. He offers strategic and operational consulting as well as employee training to companies that are active as vendors or sellers on Amazon. This includes advertising, selling, and also VUI in connection with Alexa.
He relies on his extensive know-how and years of experience, which he acquired during his time at Amazon. There he was responsible for the strategic marketing and sales of brands such as Microsoft and Adobe.
Operative: Amazon SEO & SEA | Account Unlocking | Process Optimization and Support
Strategic: Marketplace Strategy | Brand Development | Product Strategy and Launch
EXPERT FOR TRAINING, WORKSHOPS & PR
“Nothing is impossible – and everything can be learned”. Saskia Müller lives these guiding principles over and over again in her trainings. As a graduate in communication science, she already focused on PR and knowledge transfer during her studies – and, among other things, as a mentor for foreign students, successfully got them through the Middle High German exam. Since then, she knows that it’s all a question of motivation and enthusiasm. One of the goals she sets for herself in her training sessions is to rekindle this motivation each time individually. Because if you understand the “why” and are enthusiastic about the subject, it’s easier to reach the learning goal. It is important to her to convey the content systematically and at the same time let people experience it. This is the only way to turn gray theory into living practice.
Saskia Müller is at home in different (corporate) cultures. Born in Berlin and Spanish by heart, she worked in various industries and companies in leading positions in marketing and communications until she made herself at home in the digital world.
She has been self-employed as a PR consultant and certified trainer since 2013 and leads participants to success with many years of expertise, knowledge of facts and people, and a good pinch of humor. Saskia Müller lives with her family in Munich.
Trainings | Media & press | Leadership training | Team training and workshops | PR | Writing workshops
Thomas Lührs has been active in logistics for 23 years as a project manager and project leader. Through various positions in logistics consulting, he has built up core competencies in intralogistics. This includes the conception and implementation of warehouse and conveyor technology in various industries (fashion, automotive suppliers, agricultural trade, consumer goods, industry), the definition, the design and the implementation of internal processes as well as the development and implementation of production and logistics strategies (Kanban, SCM, etc.).
Through his training as a certified business coach, he also covers change management in technical or logistical projects.
E-commerce Logistics | Business Coach | Project Management | Logistics Consulting | Change Management
TECHNOLOGY AND LOGISTICS EXPERT
Since 1996, Gregor Walter has been one of the leading experts in the German-speaking world for the interface of software, logistics, and e-commerce. From 2000 to 2016, he gathered his experience in the areas of e-commerce software and e-commerce logistics as founder and managing director of pixi Software (now Decartes).
In 2016 Gregor Walter started assisting clients as a project manager and consultant in choosing the right ERP system or logistics service provider. If the client is already using optimal systems, he helps to optimize logistics processes and thus establishes the right basis for a flexible, cost-effective, and functioning e-commerce logistics.
E-commerce Logistics | Technology | Service Provider Selection | Logistics Consulting
PERFORMANCE MARKETING EXPERT
René Köring has been at home in the digital world for over 20 years, first on the corporate side (Tchibo.de), then as an agency (Exelution). He is the founder of online marketing for Tchibo 1999-2005 (top 3 eCommerce player, exclusively with performance marketing).
With Exelution, he launches the first agency in Germany with its own complete digital marketing suite in 2005.
“Our deepest conviction is that in the digital world, only marketing measures that have a demonstrable and sustainable effect can exist. We help companies to analyse and optimize the relevant building blocks and processes for this, as well as to efficiently acquire new customers and successfully retain them as regular customers through outstanding performance marketing.”
References: ZARA, Tchibo, ALLIANZ, adidas, ESPRIT, KüchenQuelle, BabyOne, Tom Tailor, Ulla Popken, bonita, Wolford, Fiskars, ELV, among others.
Performance Marketing | Online-Marketing| Digital Marketing