Two years ago, we presented the German and international marketplace landscape in a landscape poster with our study “THE MARKETPLACE WORLD 2020” and thus pointed out the growing importance of marketplaces. Only a few months later, the Corona pandemic forced dealers and brand manufacturers to deal intensively with the topic.
The marketplace world has become even more complex between now and then, competition continues to intensify massively. Those who want to participate in the marketplace boom must position themselves professionally. In our joint study with gominga, “THE MARKETPLACE WORLD 2022”, we reveal which service providers and tools can support the process and in which sectors there is already a lot of competition.
More than 100 new marketplaces since 2020
Our Marketplace Landscape DACH 2022 count 214 marketplaces for the consumer sector (excluding B2B). This means that marketplace participants have increased by 40% compared to 2020. Compared to 2015, the number of online marketplaces has almost tripled.
The huge competition is making it increasingly difficult for new participants to compete. The category heatmap in our study shows the distribution of specialist marketplaces, multi-category providers and everythingstores per industry and thus provides information about the competitive situations.
Marketplace Landscape DACH 2022
Details of our new marketplace study
- Drivers & Trends of the Marketplace Boom
- Update Marketplace Landscape DACH
- Business Enabler Universe: Service providers in the marketplace sector
- Category Heatmap / Industry Analysis
- The most important marketplaces in Europe
- Sustainability and Circular Economy
- Selling successfully on marketplaces
- Tips & best practices from experts and brands
MANY THANKS to Co-Publisher gominga, our top partners Arvato Supply Chain Solutions and Lengow as well as to our study-partners OTTO market, Kaufland and Taxdoo
Want to talk about the study? Join our free webinars now
Our webinars will take place in the coming weeks on various topics related to our study “THE MARKETPLACE WORLD 2022”. We will discuss many details about the marketplace business with study partners and marketplace experts.
In our newsletter we regularly inform you about marketplace news as well as the exact dates and registration information for the webinars.
Webinar | Internationalisation via Marketplaces | 26.07.22 – 4 p.m
Webinar | Customer experience on marketplaces | 13.09.2022 – 10 a.m
In our webinar on internationalisation, Oliver Lucas and Christian Driehaus talk to the experts and guest authors of the study Adrian Gmelch from Lengow and Levent Iscan from Venta about the following topics in cross-border commerce:
– Marketplace Landscape Europe
– Logistic requirements in cross border ecommerce
– Marketplace connectivity on international marketplaces
– Setting up IT, processes & organisation internationally
As a special topic of our study, we go into direct exchange with our experts and discuss challenges and options for action in international sales on online marketplaces.
You want to understand more about customers needs and expectations on marketplaces? Let´s discuss with the experts from our study “THE MARKETPLACE WORLD 2022” about customer experience management:
– Customer experience management on marketplaces
– Customers` expectations of logistics
– Customers` expectations of services
– Review management
We look forward to answering your questions live in the webinar.
The webinar will be in German.
Authors of the marketplace study from ecom consulting
Would you like to speak directly with one of the authors of the MARKTPLATZSTUDIE 2022? We look forward to hearing from you!
– Digital Strategies
– Ecommerce Expert
– Project Management
– Logistics & Fulfilment Expert
– Celection of fulfilment service provider
– Ecommerce & Marketplaces
– Project Management